Paid ads and growth
Performance marketing
Paid campaigns on Google, Meta and LinkedIn, built to bring leads and sales you can measure, then optimised every week to lower your cost per result.
Real result
Leads for Lensation Studio
We ran a Google Ads campaign for this photography studio and brought in around 10 leads on a minimal budget, alongside the website we built for them.
What’s included
Google Ads
Search, Performance Max, Display and YouTube campaigns that reach people ready to buy.
Meta Ads
Facebook and Instagram campaigns with creatives designed to stop the scroll.
LinkedIn Ads
B2B campaigns that reach decision makers by role, industry and company.
Conversion tracking
GA4, Meta Pixel, Conversions API and Google Tag Manager set up properly, so every lead is counted.
Landing pages and creatives
Fast landing pages and fresh ad creatives built for one goal: turning clicks into enquiries.
Optimisation and reporting
Weekly bid, audience and creative tweaks, plus a clear monthly report on spend, leads and cost per lead.
How we run it
- 1
Audit
Ad accounts, tracking, competitors and past results reviewed.
- 2
Plan
Budget split, audiences, offers and creatives mapped to your goals.
- 3
Launch
Campaigns, landing pages and tracking go live together.
- 4
Optimise
Weekly tests and tweaks to lower cost per lead and scale what works.
A good fit if
- You spend on ads but cannot tell what is actually working
- You want steady leads every week, not just traffic
- Your boosted posts get likes but no sales
- You are launching and need customers quickly
Tools we use
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager
- Looker Studio
Questions
Do I need a big ad budget?
No. We plan around your budget and goals, start with a focused test, and scale the campaigns that bring results.
Who pays for the ad spend?
Ad spend runs from your own Google, Meta or LinkedIn ad accounts, so you stay in full control of your money and your data.
How soon will I see results?
Paid ads can bring visitors from day one. Stable, profitable results usually come after a few weeks of testing and optimisation.
How will I know what is working?
You get a live dashboard and a monthly report showing spend, leads, cost per lead and what we are testing next.